Boylan Communications Services

Services

Creating Brand Building Strategies That Drive Measurable Results

Integrated Marketing Benefits

One stop shopping for all marketing and media efforts is something every client not only wants but quite frankly needs. In an age when immediacy is of critical importance, time to market is a competitive advantage. The whole point of being able to turn on a dime, is the ability to understand, learn and adapt with market changes as they are happening. That's why so many of our engagements utilize complementary marketing tools simultaneously in every effort. Employing print, web, email, video and social media can all work together seamlessly to bring your message home, loud and clear.

Identity/Brand Strategy

Your brand awareness starts with your visual identity as perceived both outside as well as within your company. Harnessing the equity you have built through the years is critical in leveraging the power of your brand.

Advertising

Whether the medium is print, broadcast or online advertising, we've done them all. You need to convey a bold, cohesive message that is consistent and helps to educate consumers about your products and services.

Web Design

Today you need more than just a website to compete. Over one-third of consumers access the internet on their phones or pads. You have to be mobile as well, engaging consumers where they live. Those insights coupled with the demographics of your current customers will help you achieve maximum penetration.

Sales & Collateral

The bottom line has always been sales. Your sales force requires relevant, bold collateral materials to inform and educate your targeted audience. We design all marcom vehicles to elicit a direct response from your customers. If they don’t act right away - it's likely they won’t do it at all.

Direct Response

Not that long ago, the effectiveness of a campaign was judged by sales at the end of each quarter. Today we spot trends daily, even hourly. By leveraging technology we can know exactly how many people are responding to your promotions. This flexibility was once reserved for only Fortune 500 firms. This changes the game in a big way and allows you to evaluate your offerings not only against your competitors, but also against each other.

Email Marketing

The number one area of marketing & advertising that is exploding nation wide is email. It's immediate and the statistical data it provides you with allows you to act on information today. In plain english that means more sales in a less time.

Direct Mail

The ability to put tangible, real, promotional materials in your target audience's hands can never be replaced. At Boylan Communications, we employ all of the latest methods and technologies to make sure your message is bold, one of a kind and successful.

Testing/Evaluation

Digital printing is a cost-effective solution to traditional printing and allows you to print either 100 or 100,000 pieces at a similar price point. This flexibility, coupled with statistical evaluation, allows us to deliver direct response programs that yield predictable results.

Market Research

In a 'what have you done for me lately' marketplace you need to evaluate your brands value outside the four walls of your company. Robust tools employed correctly will give you actionable information to help increase your bottom line

New Media

Experts found that 84% of the Fortune 100 companies are active on at least one social network. More than 1 out of 2 small businesses are as well. If you're looking for a new job, your chances are better if you have a Linkedin page. More than one-half of the phones in the U.S. today are smartphones. The average consumer spends 32 hours online each month. The largest growing sector of smartphone users are the 55 to 65 year old segment. These figures are climbing every minute. What this means for your business is powerful marketing opportunities. The internet is where your targeted consumers are right now.

At Boylan Communications, we relish these dynamics and understand that we can help move a client's brand ahead by educating and sharing success stories today with consumers. Your customers relating their personal experiences to people just like them are the most powerful testimonials you can employ to build your brand. Whether your goal is to acquire customer feedback, increase sales or to accelerate product rollouts, interactive media delivers your message at the speed of thought.